BBA (Bachelor of Business Administration) /BBS (Bachelor of Business Studies) is a three-year full-time course that is designed to give the basic knowledge and a clear understanding of all the functions of a company like marketing, finance, systems, human resource management etc. and in that respect is similar to an MBA program. In the final year, the student can specialize in any one stream.
Prospects after BBA
BBA has promising prospects as a BBA graduate gets entry level jobs in the Corporate Sector. They are absorbed as Management Trainees/Executive Trainees in the field of Marketing, Advertising, Market Research, Banking, Finance Consultancy etc. BBA Graduates get offers from all the sectors, be it FMCG or Consumer Durables, Banks or Financial Institutions, Consultancy Firms or IT Companies, Advertising Agencies or HR Firms. Like all other graduates, a BBA Graduate can also pursue higher studies. Having graduated in Business Management, he is better equipped to crack MBA Entrances.